On Marketing Dentistry and Running the Business
You see, I don’t think the question is, “How do we enhance our message in order to attract patients?” The real question in my mind we should be asking is, “How do we return to the compelling message of dental health?”
Team Meeting: Chronic Periodontitis Treatment Approach
Here is the biggest truth about periodontal disease: Unless the patients become their own primary therapists everything we do will fail.
Note to Self
I just got finished reading someone else’s bio on their website. He sounds important but I’m not warmed for some reason… Marketing is a tricky business and sometimes things are not received as intended. We want people to feel comfortable and safe when coming to see us, so we tell them that we are well […]
People-centered Versus Procedure-centered Dentistry — A Story.
Perhaps we need informed consent forms for those who elect limited insurance-driven care.
How to Succeed in Periodontal Therapy Part Six
This Post discusses: Getting our minds right about scripts and rehearsals How adults learn Presentation Tips Scripts and Rehearsals Imagine there are two actors in a play. Both have important parts with a lot of dialogue. Actor #1 memorizes her lines before rehearsals begin. Actor #2 does not. When it comes to being able to perform […]
An Interesting Dental Marketing Approach
In my travels around the city visiting dental offices I came across this one. You might think I’m going to be critical just for the fun of it, but that really is not my intent. Instead, I am intrigued by the marketing strategy and business model. After all, when someone creates the front of his […]
How to Succeed in Periodontal Therapy Part 5
Frankly, I have no illusion that I can single handedly change the quality and nature of periodontal therapy in every dental office in the world – at least not over night. There will come a day when dentists and dental hygienists train patients in ways very similar to how they perform clinical procedures today, because […]
The Therapeutic Importance of Hope
Hope propels therapy forward. Despair stops it cold. Dentists rob patients of hope when they want to project an inflated level of certainty. When dentists “know” ahead of time how everything is going to turn out, whether good or bad, the candle of hope is snuffed out. Yes, even assuring patients that everything will be […]