On Marketing Dentistry and Running the Business
You see, I don’t think the question is, “How do we enhance our message in order to attract patients?” The real question in my mind we should be asking is, “How do we return to the compelling message of dental health?”
Team Meeting: Chronic Periodontitis Treatment Approach
Here is the biggest truth about periodontal disease: Unless the patients become their own primary therapists everything we do will fail.
How to Succeed in Periodontal Therapy Part Six
This Post discusses: Getting our minds right about scripts and rehearsals How adults learn Presentation Tips Scripts and Rehearsals Imagine there are two actors in a play. Both have important parts with a lot of dialogue. Actor #1 memorizes her lines before rehearsals begin. Actor #2 does not. When it comes to being able to perform […]
How to Succeed in Periodontal Therapy Part 5
Frankly, I have no illusion that I can single handedly change the quality and nature of periodontal therapy in every dental office in the world – at least not over night. There will come a day when dentists and dental hygienists train patients in ways very similar to how they perform clinical procedures today, because […]
How to Succeed in Periodontal Therapy Part 4
Where Are We? It should be obvious by now that this presentation is not a “best practices” consensus on the subject of periodontal therapy. Rather it is my personal, but experienced advice on what I consider the best way for dentists to treat and manage chronic periodontitis. I also believe that reading and implementing some […]
How to Succeed in Periodontal Therapy Part 3
The Power of Story There are successful dental practices alongside unsuccessful dental practices. Each one of them provides similar services and has similar patients, yet some succeed and others do not. So what’s the difference? It’s really very simple. It’s explained in a story. Would you like to hear it? It’s every dentist’s story and […]
How To Succeed in Periodontal Therapy Part 2
Honestly, what I really wanted to know was what would be on the test. I relate to the statement that dental students really have only two goals in life. The first is to get into dental school, and the second is to get out.
Changing the Dental Office Culture
The lesson I learned from this experience is to change as slowly as possible without stopping all together whenever change involves a lot of people and the majority are used to another system.