You see, I don’t think the question is, “How do we enhance our message in order to attract patients?” The real question in my mind we should be asking is, “How do we return to the compelling message of dental health?”
Here is the biggest truth about periodontal disease: Unless the patients become their own primary therapists everything we do will fail.
I just got finished reading someone else’s bio on their website. He sounds important but I’m not warmed for some reason… Marketing is a tricky business and sometimes things are not received as intended. We want people to feel comfortable and safe when coming to see us, so we tell them that we are well […]
I frequently have to call dental offices in order to speak with dentists about specific care of mutual patients. So I have clocked a lot of time talking with receptionists as well as listening to recorded messages while on hold. Out of all of this I have formed a few pretty strong opinions. But I’m […]
Perhaps we need informed consent forms for those who elect limited insurance-driven care.
In my travels around the city visiting dental offices I came across this one. You might think I’m going to be critical just for the fun of it, but that really is not my intent. Instead, I am intrigued by the marketing strategy and business model. After all, when someone creates the front of his […]
Here’s an interesting article about a dentist who had patients sign agreements not to put disparaging comments on social network websites. http://onforb.es/wboJQW It’s a clever idea that will likely cause more negative publicity than had the dentist simply tried to resolve the patient’s problem. Now it’s a freedom of speech issue. This is a hard […]
Hope propels therapy forward. Despair stops it cold. Dentists rob patients of hope when they want to project an inflated level of certainty. When dentists “know” ahead of time how everything is going to turn out, whether good or bad, the candle of hope is snuffed out. Yes, even assuring patients that everything will be […]